Clik here to view.
Virgin Atlantic Uses Tag Management to Manage ePrivacy
With the UK’s European Union (EU) E-Privacy Directive coming May 26, and similar US privacy laws still pending, many etailers are concerned about compliance. At the heart of this privacy issue, are a...
View ArticleClik here to view.
ePrivacy: an Opportunity to be Open with your Customers
We hosted the TagMeet ePrivacy Summit in London last week and we were delighted to be joined by three brilliant speakers, Nick Stringer of IAB, Damian Scragg of Evidon and Bill Beckler of TagMan...
View ArticleClik here to view.
Know Your Tags – It’s The Law
Policies like the EU Privacy Directive, (effective in the U.K. from this Saturday, May 26th), and U.S. Do-Not-Track related bills are swiftly gaining traction. Companies and online marketers will be...
View ArticleClik here to view.
TagMan Highlighted as Leader in Econsultancy’s Tag Management Buyer’s Guide
Get your reading-on! Econsultancy has released their 2012 “Tag Management Buyer’s Guide,” which provides in-depth profiles of the various tag management vendors, an overview of market trends and a look...
View ArticleClik here to view.
TagMan Unveils Infographic on the History of Tags
As the first and most advanced tag management system in the industry, TagMan knows firsthand how complex tagging has become over the years. Which is why we’re thrilled to unveil our infographic on the...
View ArticleClik here to view.
Retailers realise the value of search and display in new IAB report, powered...
TagMan has played a pivotal role in a new report from the IAB, which explores attribution and customer conversion journeys in the retail sector. We were delighted to provide the IAB with the data and...
View ArticleClik here to view.
Independent Consulting Report Shows TagMan Can Provide 128% in ROI
How much can TagMan increase your company’s bottom-line? We’re pleased to announce the results of our July 2012 commissioned study conducted by Forrester Consulting. No other in-depth study on tag...
View ArticleClik here to view.
Value of Tag Management Revealed, as told by the TMS users [Infographic]
Forrester Research, Inc.’s latest report “Understanding Tag Management Tools and Technology” provides third-party, unbiased insight from industry experts on the tag management competitive landscape....
View ArticleWhat does Google Tag Manager Mean for Tag Management?
1. How does the release of Google Tag Manager affect the future of TagMan and other TMS systems? The Tag Management sector has grown exponentially over the past couple years, both in terms of solutions...
View ArticleCollaborative partnership announced between TagMan and FusePump
TagMan, the leading tag management and marketing data platform, has joined forces with FusePump, e-commerce marketing specialists, to form a collaborative partnership to drive additional value and...
View ArticleClik here to view.
Digital Expert Predictions: Big Marketing Opportunities in 2013
As we settle into 2013 and what will be a BIG year in digital marketing, we’ve teamed up with our premium partners to bring you our collective take on the biggest opportunities for marketers this year....
View ArticleClik here to view.
Highlights from Performance Marketing Insights: NYC
TagMan were delighted to attend and support the Inaugural US Performance Insights conference in New York City, March 12th-13th 2013 which featured 25 thought-leadership sessions covering...
View ArticleClik here to view.
4 Big Data Trends for the Next-Gen Marketer
TagMan was thrilled to host an engaging discussion on ‘Big Data,’ moderated by Marketing Week’s Michael Barnett, at Econsultancy’s Digital Cream in London last month. Marketers representing numerous...
View ArticleClik here to view.
TagMan Live: Sandra McDill to dispel the myth that Attribution and Affiliates...
TagMan is pleased to be speaking at next week’s inaugural Affiliate Management Days in London – the must attend event for affiliate managers looking to learn how online retailers are successfully...
View ArticleClik here to view.
Breaking Down Big Data Buzzwords
Many tech companies claim to have the cleanest, easiest to understand and most illustrative data on the market. But what good is capturing mass amounts of data if you’re not actually benefiting from...
View ArticleClik here to view.
TagMan joins All-Star line-up at London’s first Festival of Innovation
Dubbed the ‘Festival of Innovation’, OpenCo – a new type of conference backed by the Mayor of London – allows people to go behind the scenes for a rare glimpse into the culture and vision of some of...
View ArticleClik here to view.
Enabling focus on the fruits of marketing, not the forest
Few in marketing today would ever say they didn’t have enough data. Every software tool, every online capability and mechanism is creating raw marketing data continuously, with web analytics, business...
View ArticleClik here to view.
The Easiest Way to Crash Your Ecommerce Site
Our guest blog post today stresses why TagMan puts so much focus on ensuring our new container IntelliTag (http://eu.tagman.com/leap-mdp/site-acceleration/) works in all use cases and in all browsers...
View ArticleClik here to view.
Understanding the Future Customer Journey through Attribution @ A4U Expo Europe
Joined by over 800 senior digital marketers bringing together the diverse area of performance marketing, TagMan was excited to take part in A4U’s European Expo in Amsterdam this week. With 40+...
View ArticleClik here to view.
Marketing Agility: Do you Measure Up? [Infographic]
TagMan’s latest study, “Marketing Agility: Win the Fight against Wasted Digital Spend” provides insight into the current state of digital metrics – the issues and the solutions – straight from the...
View Article
